According to recent data, global sales volumes of non-fungible tokens (NFTs) for the first half of 2025 hit $2.82 billion. This represents a slight decrease of 4.61% compared to the $2.96 billion recorded in the last half of 2024. Despite this drop in overall sales volume, the first quarter of 2025 saw a surge in interest, with sales totaling $1.59 billion, before cooling off in the second quarter to $1.24 billion.
January stood out as the strongest month, achieving sales volumes of $679 million. However, by June, sales had plummeted to $388 million, indicating a broader downward trend that has affected the NFT market overall.
Data from CryptoSlam tracks both primary and secondary NFT sales across various blockchain networks. Primary sales occur when an NFT is first sold or minted directly by the creator, while secondary sales refer to the resale of NFTs after their initial sale. Interestingly, despite the drop in sales volume, transaction activity has remained stable, with monthly transactions varying between 4 million and 6 million and the average NFT sale price maintaining between $80 and $100.
In contrast, reports from DappRadar have highlighted a consistent decline in NFT trading volumes and sales transactions through 2024 and into 2025. The second quarter of 2025 alone saw trading volumes plummet to $823 million, a staggering 45% decline from the prior quarter, which had seen $1.5 billion in trading volumes.
However, amidst these challenges, the number of NFT sales transactions in Q2 2025 reached approximately 12.5 million, reflecting an impressive 78% increase compared to the previous quarter. This increase in sales count demonstrates that while overall trading volumes are decreasing, interest in NFTs remains robust. Experts believe that even with prices stabilizing, the market is shifting towards more sustainable, utility-driven projects. According to Aubrey Terrazas, a marketing vice president at Rarible, lower trading volumes can indicate a healthier market that is moving past speculation and towards real utility and community engagement.
While some segments of the NFT market may be cooling, there are still notable successes. For instance, renowned rapper Snoop Dogg successfully sold out nearly a million NFTs on the messaging platform Telegram in just 30 minutes, generating $12 million in sales.
This event illustrates that interest in digital collectibles hasn’t completely faded. Instead, it may be indicative of a new narrative within the NFT space—one led by innovative projects that aim to enhance accessibility and affordability. The NFT ecosystem continues to evolve, with its growing influence establishing more mature market conditions.
