MotoGP team Gresini Racing has embraced the cryptocurrency market with a unique sponsorship program. This exciting venture, a first within the motorcycling world championship, marks a significant leap towards digitalization and blockchain technology. Gresini Racing’s partnership with digital asset marketplace, Bitci.com, will not only help to increase their brand visibility but also enable the creation of their own fan token.
The fan token system, developed on Bitci’s blockchain network, will allow fans to participate actively in the team’s decisions, offering a more interactive and engaging experience. This initiative is expected to attract a new demographic of tech-savvy fans to MotoGP, as well as provide a novel way for existing fans to support their favorite team. The integration of blockchain and cryptocurrency in sports sponsorships signifies an innovative approach, paving the way for other teams and sports disciplines to follow.
