Esports organization Complexity Gaming is taking fan engagement to new heights with the launch of its dedicated fan app. The app aims to bring fans closer to the action, enabling them to access exclusive content, player stats, game schedules, and team news. In addition, fans will be able to participate in interactive features such as polls and trivia. This move is seen as a strategic step in the esports industry, as it seeks to capitalize on the rapidly growing fan base and enhance fan engagement.
In other news, Complexity has announced a partnership with Sonic Drive-In. The fast-food chain will sponsor a new series of digital content, which will include behind-the-scenes footage from Complexity’s professional teams. The partnership is a significant milestone for the esports industry, as it represents the first time a quick-service restaurant has sponsored an esports team. This collaboration is expected to further boost the popularity of Complexity and the esports industry in general.
