In a significant milestone, Crypto.com has officially launched its U.S. trust company, named Crypto.com Custody Trust Company. Announced on December 23, 2024, this new venture comes after the exchange secured a trust company charter, enabling it to broaden its digital custody services across the United States and Canada. Founded in 2016, Crypto.com has established itself as a major player in the cryptocurrency market, obtaining regulatory approval and licenses in multiple jurisdictions.
According to Kris Marszalek, co-founder and CEO of Crypto.com, “Launching a U.S. trust company is our latest significant step in our product roadmap to building our business and presence in two of the most important and active crypto markets in the world – the U.S. and Canada.” This initiative reflects Crypto.com’s confidence in the growth opportunities that North America presents.
As part of this strategic expansion, Crypto.com aims to transfer all digital assets of its customers in the U.S. and Canada to the newly established custody trust company. Clients will be contacted to facilitate this migration, but the exchange assures customers that their access to accounts and funds will remain uninterrupted during the transition.
- Key Features of the Launch:
- Secure custody services for eligible institutions and high-net-worth clients.
- Improved presence in the U.S. and Canadian markets.
- Enhanced range of services including new and innovative products.
In addition to the trust company launch, Crypto.com has also announced that its Sports trading feature is now live for app and web users. This feature allows users to earn rewards by trading on upcoming major sports events. To attract new users, Crypto.com is running a promotional campaign offering $1 million from December 23, 2024, to January 13, 2025. This comes on the heels of the exchange sponsoring a professional golf tournament where prize payouts were made in the native Cronos (CRO) token.
These developments signal that Crypto.com is doubling down on its commitment to expanding its offerings and establishing a more significant foothold in the North American crypto industry. As the demand for secure digital asset custody solutions continues to grow, the launch of Crypto.com Custody Trust Company positions the exchange favorably among its competitors.
